To perform this role successfully, the appointed individual must be able to perform each essential duty / key performance area exceptionally well. This list of key performance areas is not exhaustive and may be changed / supplemented to accommodate business needs from time to time:
Create and implement effective sales strategies and lead nationwide sales team toward achievement of corporate sales objectives.
Develop competencies and processes required to create an effective and efficient sales team.
Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.
Provide sales management, budget control, commission programs and incentive planning.
Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews.
Proactively identify changes within the industry, and competitive pressures to develop and modify strategies and tactics accordingly.
Prepare monthly, quarterly and annual sales forecasts.
Manage to meet/exceed monthly, quarterly and annual sales forecasts.
Establish effective relationships and collaborations with other departments (Marketing, Finance, Customer Service, HR, etc.) to address key business issues and opportunities.
Maintain competitive knowledge to create and adjust sales strategies.
Attend sales meetings, seminars, and conferences as appropriate.
Identify shortcomings in a sales plan and makes adjustments as needed
Analyses sales data in order to identify strengths and weakness of customers
Develops policies and procedures as they relate to sales
Networks with potential customers and business partners in an effort to promote certain products
Prepare business proposals
Prepare and present sales presentations to Customers and Exco